Ive been involved with several branding projects involving sports & fitness, helping to create a logo design and fitness brand for there business. Its important to understand the type of services in which they provide and from that to establish a memorable and recognizable fitness brand to engage with their target audience.

Exeter Spartans Basketball Academy. Based in Exeter, Devon. The client had already formed the name of the club, however they wanted me to create a logo design for the team centered around the image of a Spartan. I incorporated both aspects of the basketball and Spartan into the design to give the logo meaning.

Strong Athletic Fitness. Based in Plymouth, Devon. They are about building stronger, power training through strength and conditioning. They wanted something strong and striking with the use of a gym hammer, as its a very effective workout accesory for various strength exercises.

Refine, Performance and Nutrition. James Durkan a specialist in performance and nutrition wanted a logo which would define is brand on how to exercise right, gaining performance through the correct training and keeping to a healthy and nutritious diet for the best results.

Roo de Love. Create digital media content for fitness professionals in the North West of England. Helping create brand awareness for new and existing clients, producing great content. I’ve collaborated on 2 projects with them creating the logo designs. The Fat Loss Coach and Chloe Jamieson Coaching.

@roo_de_love